I’ve been making matchbooks. But not just any matchbooks - Woody Allen matchbooks! Each one features a quote from a Woody Allen film with the set up on the cover and the punchline on the inside. Click for closer images showing each quote.

Just a quick project this week as a last bit of work before the official end of first year hand in. It was really fun - obviously I’m a big Woody Allen fan and I just love matchbooks as a format. There’s something so wonderfully old fashioned about them. I collect vintage matchbooks - although I feel like I’m forever telling people ‘I don’t smoke, actually’ when they hear that. I’ve only ever seen them used for advertising in my lifetime once, in this trendy bar in the Northern Quarter of Manchester. But they were doing it with a wink like ‘oh we’re so ironically retro’. Anyway, to me matchbooks are Humphrey Bogart in The Maltese Falcon or Don Draper in Mad Men.

There’s one scene in Manhattan Murder Mystery (underrated in my opinion and one of my favourite Allen films) where Woody and Diane Keaton’s characters argue over a matchbook from Cafe des Artistes. The project kind of grew from there.

Oh, and I have quite a few of these lying around so if anyone wants some, give me a shout.